"Basic Marketing: A Marketing Strategy Planning Approach" by William D. Perreault Jr., Joseph P. Cannon, and E. Jerome McCarthy provides a comprehensive guide to understanding the fundamentals of marketing strategy...
Consumer Behavior: Concepts and Applications provides an insightful exploration into the intricacies of consumer decision-making processes and their implications for marketing strategies. With its fourth edition, David L. Loudon and...
"Managerial Economics & Business Strategy, 3rd Edition" by Michael R. Baye is a comprehensive guide that blends economic theory with practical business strategy. The book is tailored for students and...
"Microeconomics, 3rd Edition" by Austan Goolsbee, Steven Levitt, and Chad Syverson is a comprehensive textbook that delves into the fundamental principles of microeconomic theory and its real-world applications. The authors,...